CONCEPT

lOCALly made - IN EUROPE

Keeping production and distribution local in Europe we drastically reduces emissions from the supply chain. Suppliers based in Europe must adhere to European laws for social and environmental protection.

WHY?

Our cotton is grown in small farms at the footsteps of Mount Olympus in Greece. Our garments are made at a small family-owned factory near Porto in Portugal.

how?

impact in numbers

no toxic chemicals

Fertility rates in the Global North are dropping, with a recent Harvard study linking plummeting sperm count to toxic chemicals in our lives . Many chemicals found in dyes and fabric treatments are known hormone disruptors - like BPA, phthalates, and PFAS chemicals.

WHY?

All our products (for children AND adults) have OEKO-TEX 100 Class 1 certification* - the strictest standard in terms of chemicals use, usually reserved for babies.

how?

*OEKO-TEX has its limitations because it works with limits of chemicals use rather than absolute numbers. However, it remains the most reliable certification scheme in the world to date to ensure the safety of garments form toxic chemicals in compliance with REACH regulations in Europe

impact in numbers

no oil-based materials

Majority of underwear on the market today are made of mixed (like elastane / cotton) or entirely synthetic (like polyester, nylon) fabrics. Synthetic fabrics do not biodegrade at the end of life; they will stay “out there” polluting the environment for centuries to come.

WHY?

Well Rounded undies contain ZERO oil-based synthetic materials (e.g. elastane, polyester): the main body is made out of 100% cotton, even threads (usually polyester threads are used even in cotton garments), elastic is made out of natural rubber and cotton.

how?

impact in numbers

circular by design

Majority of underwear on the market today are made of mixed (like elastane / cotton) or entirely synthetic (like polyester, nylon) fabrics. Synthetic fabrics do not biodegrade at the end of life; they will stay “out there” polluting the environment for centuries to come.

WHY?

Well Rounded undies contain ZERO oil-based synthetic materials (e.g. elastane, polyester): the main body is made out of 100% cotton, even threads (usually polyester threads are used even in cotton garments), elastic is made out of natural rubber and cotton.

how?

This composition is unprecedented on the market and IT IS A BIG DEAL. It took us two years and nine rounds of testing with 20+ families to develop this product for you.

impact in numbers